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Beauty Industry

The Top 10 Beauty Brands of Q4 2021

Tribe Dynamics ranks the biggest brands in the U.S. based on earned media performance.

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By: Charlie Sternberg

Associate Editor

Tribe Dynamics has unveiled its quarterly Global Beauty Report, which ranks the top beauty brands in earned media performance across major international markets.

How the Brands are Ranked

Earned Media Value, or EMV, is Tribe Dynamics’ proprietary metric for quantifying the estimated value of consumer engagement with digital earned media.
 
The approach assigns a unique value to a piece of content based on the platform it was published on and engagement received from followers and consumers. This value is then attributed to the specific brands mentioned within the post.
 
EMV can be used to evaluate the earned performance of individual marketing campaigns and benchmark brands within the competitive landscape.
 
Based on these metrics, the top 10 beauty brands of Q4 2021 in the U.S. are:
 
  1. ColourPop

  2. Anastasia Beverly Hills

  3. Benefit

  4. Morphe

  5. Charlotte Tilbury

  6. Nyx Professional Makeup

  7. MAC

  8. Fenty Beauty

  9. Huda Beauty

  10. NARS

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